This is great news. I always wondered why toothpaste needed both a tube and a box. And no, I don't care if they're doing it because they view having "green packaging" as part of their "unique selling proposition." I just care that they cut down on crap that's going to be thrown away.
We have a grocery delivery service here in Sin City that I used a few times until I started to really look at the piles of packaging it relies on (e.g., huge styrafoam containers for one tomato). I had to stop. Better for the environment (and Al Gore's waistline) to haul the stuff home, anyway.
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