This is good news

About America's greatest real news anchor...scheduled to give a "Special Comment" tonight.

Olbermann delivered 637,000 total viewers in October 2006.

* That is an increase of 67% versus October 2005
* Olbermann left the other MSNBC talk shows in the dust, delivering 39% more viewers than "Hardball" (457,000 viewers, +5% versus a year ago); and 52% more viewers that Joe Scarborough's 9pm show (418,000 viewers, +9% versus Rita Cosby a year ago).
* Olbermann is still number 3 behind FOX and CNN, but not by all that much. O'Reilly is still way ahead at 2,081,000 viewers, but that is -22% and more than half-a-million viewers versus a year ago. Paula Zahn is also -22% and beat Olberman by a mere 2,000 viewers.
* Olbermann was delivering 10% of the total 3-network total viewer pie (FOX, MSNBC, and CNN) in October 2005. In October 2006 he is up to 19%. That represents a 111% share increase.

Olbermann delivered 233,000 Adults 25-54 (the "money" demographic) in October 2006.

* That is an increase of 61% versus October 2005
* Again this places Olbermann well ahead of the other MSNBC talk shows. He is delivering 34% more Adults 25-54 than "Hardball" (174,000 Adults 25-54, +5% versus a year ago); and 53% more Adults 25-54 than Joe Scarborough's 9pm show (152,000 Adults 25-54, +13% versus Rita Cosby a year ago).
* Again, Fox's Bill O'Reilly still leads the time period with 470,000 Adults 25-54, but that is -9% versus a year ago, and over at CNN Paula Zahn is now in third place behind Olbermann with 217,000 Adults 25-54, -7% versus a year ago.
* And again, Olbermann's share of the 8pm 3-network Adult 25-54 pie is way up -- from 16% in October 2005 to 25% in October 2006 -- a 56% increase.

In short, Olbermann is now the biggest star at MSNBC (bigger than Tweety, though those with a spitting fetish don't know it yet) and it's most bankable. He is now carrying that network.

And O'Reilly is beginning a Larry King-like slide into irrelevancy, unless he changes tune. His act is as old and tired as Bush's.