You were once a big star of MTV and by the royal decree of the Robert Pitman created channel, music. You had songs on the top of the radio airplay charts, videos that were being shown on the music shows starring the occasional supermodel (Let Her Cry), and won awards from da people and the professional associations (who mostly wanted to just appear to be wit ya). You had gold and platinum colored records hanging on your walls and you felt triumphant.
Then over exposure dooms your career. You are calling radio stations asking them to stop playing that ol song. The people are tired of hearing your stuff. The peeps are pooped. What do you do? Well, if you are like Darius Rucker (lead singer of Hootie and the Blowfish and no he is not "Hootie" but it does make for a great title) you wait a few years and strum your guitar and walk around a Burger King commercial in a stranger than Byrds Sweethearts of the Rodeo cowboy outfit.
And you do it all with a straight face. Man, where were the people telling Darius, this is not a good idea. Credibility man. Its the music. No one will respect you in the cold light of next day. Hell, I am so embarrassed by this whole commercial that I do not know what to think.
Although who ever owns the copyright to Big Rock Candy Mountain ought to be banking some bucks. Can't imagine that Mr. Rucker was paid enough to compensate him for the damage done to his image but hey, maybe I should back off... the guy probably had bills to pay.