What's next... Specifying breast size?

In an amazingly sexist move, the Borgata Hotel Casino and Spa in Atlantic City have set weight requirements for their cocktail servers often called "Borgata Babes."

The policy will apply to anyone gaining more than 7 percent of their body weight; weight gain related to pregnancy or a medical condition will be exempt, casino officials said. The company will pay to put the offender through a weight-loss program during the up-to-90-day suspension.

Ah, how big of them to allow pregnant women to gain a little weight.

The company defends this practice because... it is in their business interests. I see, it is acceptable to commodify the women and to tell them what they can and cannot do with their bodies -- who are these people? Neocons?

Of course, a few men are controlled as well. And all of this is done because Borgata's profit is on the line and we all know that when we go to casinos we are not there to do anything but ogle women and men. We don't go to casinos to do something like gambling.

A Borgata vice president, Cassie Fireman, said the policy clarifies existing appearance standards: that women servers should have "natural hourglass figures" and men "V-shaped torsos, broad shoulders and slim waists." No weight limits were ever set, however, she said.

"Our costumed beverage servers are a huge part of our marketing and our branding image," she said. "We feel it's fair, we feel it's legal, we feel it's what our customers have come to expect at Borgata."

Perhaps we should call this the Hooterization of American business.