“a Bush insider’s prescription” for how Sen. John McCain (R-AZ) can change the dynamics of presidential race. ...The tactics that got them to mid-September in a tie are not going to get them to 50 percent plus one in November. They need … an eye toward driving out the range of contrast that makes McCain different from Obama (action-oriented rhetoric v. grand prose; accessible v. uppity; humble servant of country v. arrogant).”
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