For Obama to win he must be Obama?

While I -- and many of you -- do not agree with George Lakoff for many good reasons.  Yet, I have to say this argument about Democrats focusing on the issues while the Republicans avoid the issues and only focus on their constructed personality has the ring of truth.  Senator Obama needs to regain the charisma and inspiration of the campaign leading up to the Democratic convention.

Read the argument.  Then tell me what you think.