Wednesday, January 30, 2008

Someone Finally Gets "IT"

 The New York Daily News, New York's most read newspaper, and EMI Music, the world’s leading independent music company, ... announced an agreement to offer Daily News readers free music downloads from EMI's music catalog. The deal will give Daily News readers the opportunity to download three free songs of their choice from a selection of over 120,000 top tracks, including songs from artists nominated for the upcoming 50th Annual Grammy Awards.

"The Daily News is rewarding New Yorkers for making us New York's #1 newspaper by offering this exciting, exclusive opportunity to download free music from EMI's extensive collection of top hits and memorable classics," said Rhonda Novick, Senior Vice President of Circulation and Brand Marketing at the Daily News. "This is an innovative partnership between a top daily newspaper and a major music company, and a prime example of what can be accomplished by fusing the capabilities of both print media and the web. We look forward to embracing similar partnerships in the future."

Each copy of the Daily News on Super Bowl Sunday, February 3rd and Grammy Sunday, February 10th will include an insert printed with a unique access code that will allow readers to search and download the music of their choice by visiting, the News’ newly revamped and user-friendly website.

Readers who log on with the unique access code will also have the exclusive opportunity to select Ringo Starr's unreleased track "It's Love" from the new studio album “Liverpool 8.” Anyone with a copy of the Daily News from the selected days can take advantage of this incredible free music opportunity.

"The Daily News’s impressive Sunday readership gives EMI a great chance to showcase our talented family of artists to the large and diverse population of New York City and the surrounding areas,” said Ronn Werre, Executive Vice President of Global Sales for EMI Music. “Our agreement with the Daily News will help us expose new audiences to the ease and quality of digital music while ensuring our artists are compensated for the music they create."

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