Of course it's a Ponzi Scheme

Dick Morris really is the archetype of the age-old question, "Who is the bigger fool, the fool or the fool who follows him?" (that may have started with Obi Wan, but even so that was a long long time ago or so the scrolling credits tell me):

According to FEC data released December 6, Morris' Super PAC for America paid conservative news outlet Newsmax Media roughly $1.7 million for "fundraising" in October and November. A significant portion of the super PAC's money likely went to renting Morris' own email list, which is operated by Newsmax Media.

A Media Matters review found that in the month before the election, Morris sent at least 21 emails to his mailing list featuring fundraising pitches that were "paid for by Super PAC for America." Super PAC also "paid for" at least 25 emails to Newsmax.com's main email list during the same period.

How much money went in Morris' pockets?

A lot obviously.

High value considering Morris would sell what he has of a soul for much much less.