In a bizarre story, (what else is there with this guy anyway, other than weird or frightening stories?) Osama bin Laden thought that al-Qaeda had an image problem (ya' think?) and thought a name-change, or rebranding would help.
There's nothing in the story that says what he was thinking of changing it to, but I'm going to guess, "Qwikster".*
(*oh a little something for us nerds)