Shep Smith, Bill O'Reilly and Sean Hannity all saw huge drops in the demo from the same point in 2012. Hannity fell a staggering 35 percent from 2012, and O'Reilly fell 26 percent. It was the two mens' worst performance in the demo since 2006 and 2008, respectively.Simple demographics explains it. Audience is dying off. To match the brain death that occurred sometime earlier.