To "reclaim the civil rights movement."
Yes, because in the good ol' days of Washington civil rights rallies the original "owners" knew how to march!
But the other news is that now the world's proudest defender of a First Amendment cafeteria plan, Sarah Palin, will be helping Beck (and the NRA, in honor of MLK, of course) reclaim the civil rights movement as it used to be...a place for white conservatives to speak of the joys of saying "N-word", the insensitivity of "Muslims", and talk about the need for funny shows like "Amos-n-Andy" to come back. Hey, while she's at it, maybe Palin can reclaim contralto from Marian Anderson?
[cross-posted at Firedoglake]