MID-DAYS NYC: LIMBAUGH 4.8 SHARE [WABC] SMASHES 'AIR AMERICA' 1.7 SHARE [WLIB] IN ALL LISTENERS [12+]...
'AIR AMERICA' FADES MONTH TO MONTH...
What he failed to do is note this fact from the ratings.
First that 12+ means people older than 12, which includes people 65 plus.
The most coveted demo in radio is 25-54. That is how advertising rates are largely determined -- and during the afternoons 10 a.m. to 3 p.m. here is how "Air America" is actually doing:
25-54 10am-3pm: WABC 2.7 WLIB 2.2
Further, according to Daily Kos (again, a great site but not nearly as topical as "Hourly Kos"), Air America's ratings across the board are solid. In the evening the ratings are this:
Darn good news. Majority Report is the #1 talk radio show in the 25-54 demographic in NYC for its time slot.
Majority Report: 2.9
WABC: 2.7
WOR: 1.2
Who does WOR feature in that time slot? Savage and Laura Ingraham.
Air America came in as the second-highest-ranked talk network in NYC across the board.
I'd like to congratulate my pretend wife Janeane Garofalo on her ratings success.
Considering that WLIB switched from a 'Calypso Music' format to go to liberal talk that's pretty damn good.
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